Architecture and Enterprise: Potential and Pitfalls

ARCCA Archives, Specialist|

Crissy Field Center, San Francisco – Photograph courtesy of Project FROG[/caption] [Originally published 2nd quarter 2011, in arcCA 11.2, “The Business of Architecture.”] __________ Author Mark Miller, AIA, is a founder and principal of MKThink, a strategic design

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California Prefab: Current Market Report

ARCCA Archives, Specialist|

Silvercrest Homes[/caption]

[Originally published 2nd quarter 2011, in arcCA 11.2, “The Business of Architecture.”] __________

Authors: Paz Arroyo is Civil Engineer from Chile. She worked as a project engineer at a consultant company and later as chief of

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Architect as Developer: The San Diego Story

ARCCA Archives, Specialist|

The Q – Jonathan Segal Architect – Photograph courtesy of Jeff Durken[/caption] [Originally published 2nd quarter 2011, in arcCA 11.2, “The Business of Architecture.”] __________ arcCA asked three architect-developers in San Diego, where the species seems to flourish,

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People Know Brad Pitt Wants To Be an Architect, but They Can’t Name Any Real Architects

ARCCA Archives, Specialist|

[Originally published 2nd quarter 2011, in arcCA 11.2, “The Business of Architecture.”] __________ arcCA 11.2, AIACC, AIA California Council, arcCA Journal

Julie D. Taylor, Hon. AIA/LA, is founder and principal of Taylor & Company, a Los Angeles-based public relations and marketing services firm. She is active

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In Praise of Fallow Fields

ARCCA Archives, Specialist|

arcCA 10.4, “Faith & Loss.”]   [caption id="attachment_4183" align="aligncenter" width="836"]arcCA 10.4, work sector Livermore Fields – Photograph courtesy of Kurt Lavenson[/caption] Author Kurt Lavenson, AIA, is principal of Lavenson Design in Oakland. He migrated from Pennsylvania to California in the

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