Greetings from the AIA California Office,

Every program which AIA California initiates is linked to practice in some way; how do we remove onerous barriers, provide tools that aid firms, advance best practices that lead to flourishing businesses and improved office culture. Yet none are as foundational as our Economic Forecast series.

I’m not sure if you know this but these talks are specifically tailored to California featuring a deep dive into not only the residential and non-residential market sectors but are broken out into the five separate regions of California.

To me, this is a cannot-miss resource, especially for small and mid-size firms. It is of incredible value to members, offering the type of data very few firms have the resources to research themselves, it provides access to economic expertise on a national level, specializing in our field. A terrific benefit of membership.

By special arrangement, AIA’s Managing Director of Research and Practice Michele Russo, who oversees AIA’s business intelligence and economic work, presents this complex information in an easily understandable way – providing actionable information you can use. And, as a bonus, she will also share brand new information released in May’s Architecture Billings Index (ABI) which is cited as one of the nation’s leading economic indicators, offering a 9-12 month glimpse into spending and demand for design and construction.

You still have time to RSVP for the Wednesday, May 22 session hosted by AIA California. It’s free to members, but given the value of these insightful webinars, we are starting to charge non-members.

I know how busy your office is, but I highly recommend you invest an hour to gain insights into future budgeting, opportunities, resource management, and hiring/payroll management; just one more, very tangible way AIA California is working for you.