For AE firms, profit is a multifaceted concept that extends beyond a simple year-end bank account balance. It’s about diving deep into the metrics and tools that unlock both project and firm profitability. Douglas Tieger, FAIA, who started his own firm over 30 years ago as a solo practitioner, grew it to 32-employees as managing partner, and then successfully sold it to begin his own consulting firm will be your guide in this illuminating webinar! He will review the intricacies of profit analysis and empower you with the essential knowledge to drive success at both the project and firm level. Join Douglas as he unravels the vital KPI of profitability, the cost rate multiplier, and explores the crucial distinctions between utilization rate and efficiency rate. He’ll explain precisely how to define your breakeven multiplier and unveil your true cost rate, ensuring that financial clarity guides your decision-making. Additionally, discover how to set and analyze your firm’s maximum office billing potential, a critical step toward achieving your financial goals. By the end of this session, you’ll possess the knowledge and tools to drive profitability, both at the project level and across your entire firm.