Greetings from the AIA California Office,
Since we originated these by-weekly emails in 2023, we’ve focused on actions AIA California takes to support practitioner and firms bottom line. How are we increasing efficiency, reducing use of time resources, or advocating in ways that streamline work.
But this week, for once, indulge me a pivot: what we can accomplish together at times of greatest need.
As wildfires raged throughout Southern California in January, the AIA in California banded together to support individuals and communities. Now, as the first days of the disaster seem to fade, it’s important to notice our capabilities, and by doing so, keep our shoulder to the wheel for neighborhoods and neighbors with extreme losses.
AIA California connected the local AIA components in Los Angeles, Pasadena & Foothill, San Fernando Valley, and Long Beach/South Bay to create a unified plan for response, recovery and rebuilding to better help the thousands of neighbors and friends impacted by the disaster. The goal of this coordination effort was to develop a plan to help the AIA – at every level – to more efficiently provide meaningful, actionable, and sustainable contributions to start the long process of recovery and rebuilding.
The fires in Altadena, the Palisades, Malibu, and beyond, underscore the vital importance of uniting architects to create a more just, equitable, and resilient future. Here is what AIA in California is or has been working on:
To expand the reach of these efforts AIA California then launched – “Here to Help” a FB & IG social media ad campaign featuring short videos of architects providing, real, useful, actionable information for property owners impacted by the disasters (View the Phase 1 of these reels, here.) The campaign was intended to develop connection between community members and architects. Both boosted Instagram Reels and Facebook ads forwarded viewers to AIA P&F’s Ask an Architect page.
If you’ve read this far, aren’t involved yet, and are asking what you can do… here are two options in addition to what your local chapter may have:
Bringing people together, maximizing resources, gathering industry research to educate the profession, reaching out to the public to demonstrate how we can help, providing tangible tools you can to design for resiliency…are important resources AIA California can and will continue to deliver.
Nicki